该项(xiang)(xiang)目(mu)于2021年(nian)11月(yue)16日由南(nan)京鼎元(yuan)(yuan)(yuan)企(qi)(qi)业(ye)管(guan)理咨(zi)询有限(xian)公(gong)(gong)司与(yu)常州(zhou)元(yuan)(yuan)(yuan)泰电子科技(ji)(ji)有限(xian)公(gong)(gong)司签订执行(xing)(xing)，完成(cheng)了市(shi)(shi)场(chang)(chang)调研(yan)和项(xiang)(xiang)目(mu)方(fang)(fang)案(an)(an)设(she)计，目(mu)前(qian)(qian)(qian)已进入落(luo)地(di)(di)执行(xing)(xing)阶段。常州(zhou)元(yuan)(yuan)(yuan)泰工(gong)业(ye)技(ji)(ji)术有限(xian)公(gong)(gong)司依托在防爆通信类产(chan)(chan)品(pin)(pin)(pin)研(yan)发(fa)(fa)、生产(chan)(chan)、销(xiao)(xiao)(xiao)售和服务(wu)的(de)(de)(de)(de)经验和优(you)(you)势(shi)，致力于防爆仪(yi)表(biao)、称重(zhong)传(chuan)感(gan)器、台秤和平台秤以及(ji)称重(zhong)系(xi)(xi)(xi)统解决(jue)方(fang)(fang)案(an)(an)的(de)(de)(de)(de)研(yan)发(fa)(fa)和销(xiao)(xiao)(xiao)售，力求成(cheng)为优(you)(you)秀(xiu)的(de)(de)(de)(de)称重(zhong)行(xing)(xing)业(ye)新兴(xing)高技(ji)(ji)术企(qi)(qi)业(ye)。面(mian)临(lin)的(de)(de)(de)(de)问题主(zhu)要(yao)在于市(shi)(shi)场(chang)(chang)技(ji)(ji)术发(fa)(fa)展较快(kuai)，高端(duan)(duan)品(pin)(pin)(pin)牌如(ru)托利多在高端(duan)(duan)产(chan)(chan)品(pin)(pin)(pin)占(zhan)据(ju)极大优(you)(you)势(shi)，低端(duan)(duan)品(pin)(pin)(pin)牌有优(you)(you)宝(bao)、宏(hong)力等占(zhan)据(ju)了低端(duan)(duan)主(zhu)要(yao)市(shi)(shi)场(chang)(chang)，市(shi)(shi)场(chang)(chang)缺(que)乏(fa)中端(duan)(duan)产(chan)(chan)品(pin)(pin)(pin)，如(ru)何填(tian)补这一市(shi)(shi)场(chang)(chang)是目(mu)前(qian)(qian)(qian)国内(nei)企(qi)(qi)业(ye)的(de)(de)(de)(de)重(zhong)要(yao)任务(wu)。项(xiang)(xiang)目(mu)主(zhu)要(yao)工(gong)作(zuo)任务(wu)：市(shi)(shi)场(chang)(chang)营(ying)(ying)销(xiao)(xiao)(xiao)调研(yan)及(ji)分(fen)析(xi)、市(shi)(shi)场(chang)(chang)定位(wei)与(yu)营(ying)(ying)销(xiao)(xiao)(xiao)战(zhan)略设(she)计、市(shi)(shi)场(chang)(chang)拓(tuo)(tuo)展方(fang)(fang)案(an)(an)、销(xiao)(xiao)(xiao)售体系(xi)(xi)(xi)管(guan)理方(fang)(fang)案(an)(an)、销(xiao)(xiao)(xiao)售方(fang)(fang)案(an)(an)辅导(dao)实施。通过问卷调查(cha)、竞争对(dui)手访谈及(ji)战(zhan)略矩阵(zhen)分(fen)析(xi)，目(mu)前(qian)(qian)(qian)的(de)(de)(de)(de)解决(jue)方(fang)(fang)案(an)(an)是：细分(fen)发(fa)(fa)展领(ling)域，企(qi)(qi)业(ye)精(jing)准定位(wei)，优(you)(you)化产(chan)(chan)品(pin)(pin)(pin)结构；常标(biao)产(chan)(chan)品(pin)(pin)(pin)做网(wang)络(luo)，高技(ji)(ji)术产(chan)(chan)品(pin)(pin)(pin)及(ji)系(xi)(xi)(xi)统解决(jue)方(fang)(fang)案(an)(an)做品(pin)(pin)(pin)牌；通过衡(heng)(heng)展拓(tuo)(tuo)展营(ying)(ying)销(xiao)(xiao)(xiao)渠(qu)道，通过重(zhong)点客(ke)户(hu)跟(gen)踪建(jian)立营(ying)(ying)销(xiao)(xiao)(xiao)体系(xi)(xi)(xi)；主(zhu)动出击，建(jian)立渠(qu)道网(wang)络(luo)，并制定完善的(de)(de)(de)(de)营(ying)(ying)销(xiao)(xiao)(xiao)体系(xi)(xi)(xi)和规(gui)则(ze)；造线(xian)上(shang)线(xian)下相结合(he)的(de)(de)(de)(de)营(ying)(ying)销(xiao)(xiao)(xiao)网(wang)络(luo)。据(ju)此设(she)计了《元(yuan)(yuan)(yuan)太衡(heng)(heng)器市(shi)(shi)场(chang)(chang)定位(wei)与(yu)拓(tuo)(tuo)展方(fang)(fang)案(an)(an)》、《元(yuan)(yuan)(yuan)太衡(heng)(heng)器客(ke)户(hu)合(he)作(zuo)模式与(yu)激(ji)励政策》、《元(yuan)(yuan)(yuan)太衡(heng)(heng)器营(ying)(ying)销(xiao)(xiao)(xiao)队(dui)(dui)伍(wu)激(ji)励与(yu)考核方(fang)(fang)案(an)(an)》等。目(mu)前(qian)(qian)(qian)已经获得(de)销(xiao)(xiao)(xiao)售队(dui)(dui)伍(wu)及(ji)公(gong)(gong)司决(jue)策层的(de)(de)(de)(de)认可，正(zheng)在推(tui)行(xing)(xing)落(luo)地(di)(di)与(yu)实施。目(mu)前(qian)(qian)(qian)在衡(heng)(heng)器市(shi)(shi)场(chang)(chang)拓(tuo)(tuo)展、经销(xiao)(xiao)(xiao)商(shang)谈判、营(ying)(ying)销(xiao)(xiao)(xiao)队(dui)(dui)伍(wu)管(guan)理等方(fang)(fang)面(mian)运行(xing)(xing)良好，获得(de)客(ke)户(hu)的(de)(de)(de)(de)好评。